The switch to a new pharma CRM –
easier than you think

Why an Outdated CRM Becomes a Bottleneck

Many companies stick to their existing CRM system—even when it no longer functions optimally. This is understandable, as switching involves investments in new processes, training, and interface adjustments. However, the disadvantages of an outdated system often outweigh the benefits:

  • Slow processes and manual workflows
  • Limited adaptability to new market demands
  • Lack of integration with new technologies
  • Missing automation and inefficient workflows
  • High maintenance costs for outdated software

Especially in the dynamic pharmaceutical industry, an outdated CRM can become a roadblock to success. Sales teams need to make fast, data-driven decisions, marketing departments rely on precise analytics, and field teams must be able to act flexibly.

Switch Seamlessly with Pharmakon CRM

A CRM transition does not have to be a lengthy, risky process. Pharmakon follows a proven 3-phase approach to ensure an efficient and secure migration.

1️ Requirements Analysis – A Clear Strategy for a Successful Transition

  • Joint workshops to assess your requirements
  • Creation of a precise migration concept
  • Detailed project planning with concrete implementation steps

2️ Implementation & Optimization – Efficient Transition with Minimal Risks

  • Development of multiple prototypes for early validation
  • Secure data migration and integrity verification
  • Adjustment of interfaces & optimization of existing processes
  • Test phases including user reviews and pilot groups

3️ Go-Live & Support – Successful Launch & Long-Term Assistance

  • Training sessions for all user groups to ensure optimal system usage
  • Smooth go-live with hypercare support for a secure transition
  • Long-term support for continuous optimizations and enhancements

Why Pharmakon?

Pharmakon specializes in CRM solutions for the pharmaceutical industry. Our experienced team of project managers, CRM experts, and IT specialists ensures a seamless migration tailored to your existing processes.

  • Seamless integration into existing IT systems
  • Maximum data security & GDPR compliance
  • Optimization of sales and marketing processes
  • Future-proof technology & flexible customization options

Conclusion: Take the Next Step Now

An outdated CRM costs your company time, efficiency, and market potential. With the right planning and a structured approach, switching is easier than you think.

Get advice now & take your CRM to the next level!